This was said to me recently and it made he wonder, why should a family business be any better to trade with than other kind of business?
We are conditioned to hear or read the word family and think it means good, secure, dependable etc. But hang on a minute some families are very far from that ideal. They could be criminal, racist, Islamophobic, homophobic, misogynistic etc.
So on its own ‘family business’ as a statement does not necessarily give you the security you may be seeking when trading.