Whatever the rights & wrongs (in recycling terms) of Sefton Council indroducing a 4th wheelie bin per household the issue is one that has many Sefton folk hot under the collar about, indeed some folks have been asking me (I’m a Lydiate Parish Councillor) to explain to them why it’s happening.
My understanding is that Sefton Council’s leaders must beleive there’s a good reason to separate out glass bottles and jars from other recycling materials which presently all go into the Borough’s brown wheelie bins like paper, cardboard, plastic, tins etc. It must be a good reason, or at least I really hope it is, because it’s costing £1.7m to order 100,000 Everton or Manchester City coloured bins! But as I’ve not seen the background information I don’t know whether the move is a good or bad one and I say that as a committed environmentalist & recycler.
But what I do see is a communications disaster due to the lack of clear messaging from Sefton Council. And that takes me back some years to when I was Leader of Sefton Council and a certain Councillor David Tattersall was Cabinet Member for the Environment. David was in public relations professionally and he realised as soon as Sefton was moving towards separating household waste into non-recyclable and recyclable that public messaging was vital. If I recall correctly some of the popular national press were sending out messages at the time against wheelie bins so clearly getting messages out to residents in the Borough was going to be difficult; all but a propaganda war.
The point here is that David realised that proper timely messaging was important via mail shots and even sticky labels placed on wheelie bins together, of course, with carefully placed local newspaper adverts and news items. I also recall that David told me that officials were not too keen on his demands for messaging but he was not to be put off.
Councils so often do things to their residents rather than working with them, command and control management I suppose you could call it. But, of course, imposition breeds resentment and a lack of cooperation/buy-in in a democracy, especially where folk are subject to alternative views and ‘facts’, or should I say even fake news/opinion.
Now I also realise that people with small outside spaces will, almost as a matter of course, be far from chuffed to find room for yet another wheelie bin. I even know of a Sefton resident who hardly ever uses their recycling bin but who drives to a local recycling centre to dispose of glass items. And yes there’ll be folk who oppose recycling in any form because that’s their political stance you might say. So there was always going to be a section of the Sefton community who just don’t want more wheelie bins, be they blue or any other colour, and they may even send their new bin back. However, the vast majority of folk just want to know in straight forward terms what they are being asked to do and why it will be of benefit to the environment, their ability to recycle etc. etc.
But, if you don’t get a clear message out or you just rely on messaging via press articles don’t be surprised that folks start asking ‘what’s going on?’. Politicians all know that personal messaging is what voters are more likely to respond to positively, that’s why political parties will often address political propaganda to you at elections. Why do those same politicians not realise that similar messaging is required when it comes to important council communications?
And to put the tin lid on it, so to speak, it’s only just over a year since Sefton ceased collecting food waste and that service cessation suffered from poor communication too as my blog posting of the time made reference to:-