There were 4 very clear messages coming across from the electorate in the three Maghull wards where by-elections were held last week.
Sick of Labour’s internal warfare
Firstly, residents are heartily sick of Labour’s local infighting and the consequent 7 Labour councillor resignations. One thing the electorate does not like is political party splits and this recent long-running one has really damaged Labour’s credibility.
Green Bin Tax
Secondly, Labour’s proposed Green Bin tax for Sefton Borough has clearly been binned by the electorate. There can be little doubt that it has really got people upset as they see it as an idea from Bootle Labour Party being imposed on a community like Maghull (but you could easily say Crosby, Formby, Southport etc.) where virtually everyone has a garden. Residents also see it as a back door Council tax rise and are having none of it. The outright lie that was published in one Labour election leaflet which said that the Lib Dems were bringing in the Green Bin tax and that Labour was opposing it was openly being laughed at as ridiculous desperation.
Building on Green Belt
The third big issue was the Green Belt. Labour councillors voting to build on the Green Belt whilst saying they opposed building on it has made folk angry. This is a huge credibility issue for Labour and time after time people have been saying things like ‘Labour said they were not going to let building take place on the Green Belt and then their councillors go and vote for just that!’ Interestingly, Cllr. Peter Dowd, the Labour Leader on Sefton Council and a Maghull Town Council member seems to have a little more credibility than his Labour colleagues over this issue. Electors had noticed that whilst he was advocating building on the Green Belt, which they opposed, at least he was doing it by promoting it as a positive thing rather than saying one thing and doing another whilst blaming just about everyone else, as his Labour colleagues have been doing.
The final issue is a national one. Labour’s national position of recently embracing austerity and agreeing to follow Coalition spending plans, if Labour gets elected at the next General election, is making people wonder why Labour locally has been presenting itself as being against all cuts and seemingly giving the impression that it will reverse them. This issue is important in a community like Maghull because of the high numbers of public sector workers. Obviously, Labour’s ploy nationally, between 2010 and early 2013, was to play to this public sector worker audience. However, with Ed Miliband now backing off from that message it leaves local Labour Party folk who continue to hammer this for all they are worth very exposed. Public sector workers now know Labour will not reverse the cuts in their pay, pensions etc. so why should they continue to troop out and vote for a party that promised them everything but then dropped them like a stone.
These are the factors that led to the significant collapse in Labour’s share of the vote in the 3 Maghull Town Council by-elections.