Warning this posting could get some on the left effing and jeffing!
Or is it now called ‘doing a Rayner’?
You might recall that Labour’s sometimes loose cannon Deputy Leader was being chased by the media for calling Johnson some names recently, but does her approach win hearts and minds to oppose the Tories?
Name-calling in politics is rooted in tribalism so within political groups it is actually commonplace, particularly in the further reaches of the right and left. It can also be something that is required/expected within certain political groupings/sects to have any street credibility. But outside of such groupings in the real world does political name-calling, or one could say child-like insults, actually gain political support for your cause/party? My feeling is that it can actually have the opposite effect but I realise even saying that may well inflame angry political folk who think it is both necessary and indeed effective.
My view has always been that once you’ve started throwing insults around you’ve already pretty much lost the argument. You see most ordinary folks turn off when they see politicians slagging each other off. Yes, your own political tribe may well be cheering the insults on but they are already on your side; it’s reasoned arguments that are more likely to have an effect on how people change their voting intentions.
So ‘doing a Rayner’ does not work in my book. And yes I know she was actually showing off to what she thought was a friendly internal Labour audience when she was caught out and subsequently spent a few days running away from the media. But can you imagine how she must have cheesed off Starmer as her insult gained more publicity than what he was trying to say during what he’d hoped would be his time in the political limelight? I am, of course, no supporter of Starmer but I can see how his heart must have sunk when he realised that her slag the Tories off jibe had actually sunk him.
Throw political insults around if you wish but please don’t do so if you really are trying to make friends and influence people outside of your own tribe as all it does is push potential floating voters away.