Having found these two videos – see links below – on You Tube about Southport, it’s history and how it was promoted in the 1970’s (both uploaded by Michael Dawson) I had to share them:-
And how the seaside resort is presently promoted in Covid 19 times:-
What’s interesting is that clearly in the days of the former Southport Borough Council and indeed into the early days of Sefton Borough Council there was significant promotion of the famous seaside resort by or at least organised by the council. That this lead in the promotion of Southport has been all but lost via the changing priorities of the present Council and indeed austerity measures must surely have had a detrimental effect on the local economy.
I recall that during my time on Sefton Council (1999 – 2015) with 7 years of that period being as Council Leader one of my long-term concerns was that the Council was always under pressure to reduce spending on the promotion of Southport. So yes the issue well pre-dates modern-day austerity. And the reason for this pressure? The need to spend an ever greater proportion of the budget on adult social care and children in care. Now you can see why politicians of all parties had to put the elderly and children first but never the less the effect was an ever dwindling amount of money to promote our local seaside resort.
Now probably more than ever Southport needs to be promoted so this proud and historic seaside resort can return to prosperity returns after the pandemic.